aespa
aespa is one of the few girl groups where each member has an individual brand ambassador contract. The girls help their fans review the luxury connections they have: Karina – Prada, Winter – Polo Ralph Lauren; Ningning – Versace.
Leader Karina wore satin sandals, a sable mini dress with a bow belt and crystal buttons from Prada. Ningning found the same floral motif as the leader in a shirt dress from Versace’s Fall Winter 2024 collection, but omitted the gloves to add a feminine touch. Winter was sweet and mature in a pinafore dress with geometric shoulder pads “quoted” from Look 42 in Ralph Lauren’s Fall Winter 2024 collection. aespa’s aura on the red carpet was embellished with diamond and gold-plated jewelry from Chopard – the brand the group has been associated with as global ambassadors for 2 years.
Image: Karina. 
G-Dragon
G-Dragon’s crazy appearance at MAMA 2024 was accompanied by designer items with crazy price tags. On the male idol’s chest is the familiar sparkle of diamonds, yellow sapphires, blue tsavorites and white gold of a daisy brooch. This is a creation by Jacob & Co., in collaboration with G-Dragon. In addition to the one he owns, there is another one that is being auctioned off with an estimated price of 90,000 – 120,000 USD . You will also see the unique blue color of the Paraiba Lagoon ring, also from this jewelry house, on G-Dragon’s hand. The center stone weighs up to 48.27 carats, surrounded by poetic butterflies made of colored diamonds.
G-Dragon continues to introduce to the fan club his rare Chanel bag collection. This time, it is a mini crossbody bag completely embellished with pearls. His crown hat is also a special order for KOWGI, a brand that specializes in creating surreal embellished jewelry and costumes for Korean idols.
Rosé
Are you surprised to know that this is Rosé’s first time attending the MAMA awards ceremony, even though she is a global star with 8 years of activity? Previously, due to the feud between YG Entertainment and the MAMA organizers, BLACKPINK barely appeared despite being nominated for many categories. Rosé’s presence at MAMA 2024 is because she has separated her solo activities from her management company YG since the end of 2023. And for her new milestone, she could not help but bring a design by Saint Laurent – the brand that has entrusted her with the role of global ambassador since 2020.
She appeared in a black slip dress with a see-through skirt and skirt, a signature design that affirmed the inseparable bond between Rosé and Saint Laurent. The female idol was elevated by the brand’s D’Orsay pointed-toe heels. Although she did not attend the red carpet, the outfit shone on the prestigious stage with Rosé in the moment she won the award for the Global Sensations category.
Jung Hoyeon
Similar to Rosé, Hoyeon did not leave Louis Vuitton for a moment. She wore a pinafore dress design, with a gorgeous pumpkin skirt that seemed to be inspired by the pages of a fairy tale. The modern twist was the wide belt around Jung Hoyeon’s waist. The actress and model took on the role of presenting the award to none other than G-Dragon, who won the Music Visionary of The Year category.
Kim Taeri
Kim Taeri and Chaumet support each other on the red carpet of MAMA 2024. The actress is more charming when adorning herself with an impressive skirt by Alex Perry and magnificent jewelry by Chaumet. In contrast, the sapphire blue of the Joséphine Aigrette necklace and the Joséphine Soir de Fête earrings of the jeweler are even more perfect when accompanying the beauty.
Byeon Woo Seok
Prada and Cartier – Two brands that just signed ambassador contracts with Byeon Woo Seok in November quickly accompanied him as ambassador at the MAMA awards ceremony. Attending for the third time, Byeon Woo Seok was completely different from previous years thanks to the resounding success of Lovely Runner. He wore a leather jacket from Prada, on his ring finger was the sophistication of a Cartier Trinity ring. During the two nights of the ceremony in Japan, he not only appeared as an award presenter but also as a performer, recreating the hit Sudden Shower from the blockbuster Summer 2024 movie.
